Easy answers don’t fix hard questions
Opinion: Creative solutions mostly come out of the experiences the group focusing on the problem has in its collective memory.
Thinking about vacuum cleaner bags did not create the cyclone vacuum cleaner. Instead, James Dyson (owner of the eponymous innovative engineering company) focused on the problem of carpet and floor cleaning, and how to improve the process. The result was a modification of industrial cyclone
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Easy answers don’t fix hard questions
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