EasiYo double dips in trademark dispute
EasiYo tries to hit the brakes on the "yo" bandwagon.
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Hawke’s Bay
Yogurt companies love incorporating the word "yo" into their name: EasiYo, Kiwiyo, Co Yo and Fruity Yo, to name a few.
But a judgment from the Intellectual Property Office shows EasiYo tried to hit the brakes on the yo bandwagon by preventing a dairy company from registering a trademark with yo in
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Campbell Gibson
Tue, 25 Aug 2015
Tue, 25 Aug 2015
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EasiYo double dips in trademark dispute
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