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Dumping Mighty River Power brand may alienate regional customers

Richards Partners' Brian Richards says there are a "plethora of brands" in a crowded market. With special feature audio.

Chelsea Armitage
Mon, 02 May 2016

Mighty River Power and Mercury Energy’s branding consolidation into Mercury may turn off some regional customers, an expert says.

Mighty River Power's [NZX: MRP] new brand will encompass its existing retail business as well as its renewable generation and geothermal stations around the

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Chelsea Armitage
Mon, 02 May 2016
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Dumping Mighty River Power brand may alienate regional customers
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