Dumping Mighty River Power brand may alienate regional customers
Richards Partners' Brian Richards says there are a "plethora of brands" in a crowded market. With special feature audio.
Mighty River Power and Mercury Energy’s branding consolidation into Mercury may turn off some regional customers, an expert says.
Mighty River Power's [NZX: MRP] new brand will encompass its existing retail business as well as its renewable generation and geothermal stations around the
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Chelsea Armitage
Mon, 02 May 2016
Mon, 02 May 2016
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Dumping Mighty River Power brand may alienate regional customers
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