Digital TV and the paradox of choice
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Hawke’s Bay
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Readers may be aware of this famous retail experiment: in one condition, shoppers were presented with 6 varieties of jam; in the other, they were presented with 24 varieties. The larger display of jams attracted more traffic but the smaller display resulted in ten times more
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Paddy Buckley
Sun, 04 May 2014
Sun, 04 May 2014
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Digital TV and the paradox of choice
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