Defence Force drops payload on ad campaign
Figures reveal cost of NZ Defence Force's latest ad campaign.
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Hawke’s Bay
The NZ Defence Force’s (NZDF) latest recruitment advertising campaign cost taxpayers $1.58 million to produce.
The campaign, ‘A Force for New Zealand,’ plays on Kiwis’ willingness to help others and encourages youth to extend this kindness by joining the Defence Force.
It was launched to battle
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Chelsea Armitage
Tue, 13 Oct 2015
Tue, 13 Oct 2015
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Defence Force drops payload on ad campaign
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