Dan Carter’s 'perfect' PR playbook
The way the ex-All Black – and Land Rover – have handled the fallout from his self-described "massive error" is "really brilliant," brand and reputation management expert says.
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EARNINGS
The fallout from Dan Carter’s drink driving charge is being handled in a refreshingly pitch-perfect manner, according to brand and reputation management expert David Cormack.
Land Rover has confirmed to NBR it has dropped the former All Black as an ambassador as a result of him being charged
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Nick Grant
Tue, 21 Feb 2017
Tue, 21 Feb 2017
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Dan Carter’s 'perfect' PR playbook
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