Cleanery overcomes cleaning compromise, co-founder says
The Kiwi startup closed its oversubscribed $2.34m seed round.
Cleaning products is a small category, but Cleanery has done something ‘actually quite transformational’.
Kiwi eco-cleaning startup Cleanery has overcome the traditional cleaning compromise between effective and eco, according to co-founder Mark Sorensen.
Sorensen, who co-founded the company with wife Ellie Brade, said through Covid, the both the cleaning category has grown, and the focus on products
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