CCA seizes digital tools for market push
Chief executive Alison Watkins says the digital revolution provides a huge opportunity for its marketing strategies.
Coca-Cola Amatil says it will capitalise on technological innovation at every stage of its business, from how it makes its beverages to its sale to retailers and ultimately customers.
In a presentation to the Creative Innovation 2015 conference in Melbourne, chief executive Alison Watkins says the
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Nevil Gibson for NBR Food Industry Week
Tue, 31 Mar 2015
Tue, 31 Mar 2015
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CCA seizes digital tools for market push
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