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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
1 mins to read

CCA seizes digital tools for market push

Chief executive Alison Watkins says the digital revolution provides a huge opportunity for its marketing strategies.

Nevil Gibson for NBR Food Industry Week
Tue, 31 Mar 2015

Coca-Cola Amatil says it will capitalise on technological innovation at every stage of its business, from how it makes its beverages to its sale to retailers and ultimately customers.

In a presentation to the Creative Innovation 2015 conference in Melbourne, chief executive Alison Watkins says the

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Nevil Gibson for NBR Food Industry Week
Tue, 31 Mar 2015
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CCA seizes digital tools for market push
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