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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
3 mins to read

Car Torque: How the Volvo goldfish will grow

“My theory was that this car was our flagship, our jewel,” says Volvo's senior vice president marketing Alain Visser.

Fri, 27 Mar 2015

Alain Visser, Volvo’s senior vice president marketing, sales and customer service, says people will be “surprised how this small, humble Scandinavian brand will rise” over the next five years.

That’s uncharacteristically bold talk from Mr Visser, who visited New Zealand this month to mark the

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Car Torque: How the Volvo goldfish will grow
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