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Hawke’s Bay
Organised religion has shaped human behaviour for thousands of years. Historians even argue that religion was integral to human survival. Perhaps it’s not surprising, then, that savvy marketers have figured out that they can use the same basic principles to connect with their customers — some of
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Utpal Dholakia
Wed, 11 Jul 2018
Wed, 11 Jul 2018
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Brands are behaving like organised religions
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