Beingmate’s future direction cause for concern for Fonterra
If Beingmate abandons its brand ownership to concentrate on contract manufacturing for third parties, it won't need a distribution channel anymore.
Fonterra’s troubled Chinese partner, Beingmate, may look at selling the majority of its registered infant formula brands in an attempt to shore up its financial position.
That’s the view of Chinese dairy analyst Jane Li following her discussions with Beingmate executives late last year.
Such
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Duncan Bridgeman
Fri, 09 Feb 2018
Fri, 09 Feb 2018
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Beingmate’s future direction cause for concern for Fonterra
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