close
MENU
3 mins to read

Apple’s reputation trumps Swatch in ‘i POP’ trade mark dispute

Trade marks commissioner says ‘i POP' and ‘iPod' are similar enough to “tie the brands together and spark a connection.”

Campbell Gibson
Fri, 07 Oct 2016

Apple has successfully opposed Swiss watch maker Swatch from using the i POP brand in New Zealand.

It’s a reminder that the sheer dominance of a single company’s reputation can be highly persuasive in a trade mark dispute, a lawyer commenting on the case says.

As first revealed by NBR, the

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Campbell Gibson
Fri, 07 Oct 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Apple’s reputation trumps Swatch in ‘i POP’ trade mark dispute
62192
true