Apple’s reputation trumps Swatch in ‘i POP’ trade mark dispute
Trade marks commissioner says ‘i POP' and ‘iPod' are similar enough to “tie the brands together and spark a connection.”
Campbell Gibson Fri, 07 Oct 2016
Apple has successfully opposed Swiss watch maker Swatch from using the i POP brand in New Zealand.
It’s a reminder that the sheer dominance of a single company’s reputation can be highly persuasive in a trade mark dispute, a lawyer commenting on the case says.