Always earned, never given: how companies can build trust with customer data
The more organisations can use – and store – customer data in a transparent and trusted way, the more we will all benefit, Dame Diane Robertson says.
Humans generate an enormous volume of data for companies, so a new set of guidelines will help those companies be more transparent in how they use this information.
The chief executive of US-based software company Sencha recently cited research showing more data will be created in 2017 alone
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Nathan Smith
Fri, 18 Aug 2017
Fri, 18 Aug 2017
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Always earned, never given: how companies can build trust with customer data
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