Thousands of people turned out in Auckland to welcome the Rugby World Cup winners back to New Zealand today.
Spur managing director Nick Harvey on the All Black's global brand on NBR Radio and on demand on MyNBR Radio.
Hamish McNicol Wed, 04 Nov 2015
What's the story behind the story? Click the NBR Radio box for on-demand special feature audio.
There is no way to put a dollar value on the All Blacks brand but there is no doubt it is on the rise globally, a sponsorship expert says.
And NZ Rugby will likely use it to leverage “competitive
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