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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
5 mins to read

Ad Blocker – ad industry curse or cure? Part one

Advertising blocking software is rampant among young, tech-savvy users.

Campbell Gibson
Tue, 02 Dec 2014

See also: Ad blocker – ad industry curse or cure? Part two

Digital is the fastest growing advertising medium but it is being severely hindered by ad-blocking software.

“Ad blockers” are supplementary software for internet browsers that detect ads and remove them from internet pages.

Ad blockers

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Campbell Gibson
Tue, 02 Dec 2014
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Ad Blocker – ad industry curse or cure? Part one
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