American convenience store tried to use movies as proof of its brand exposure in New Zealand.
Campbell Gibson Wed, 01 Jun 2016
American convenience store chain 7-Eleven’s bid for a trade mark has proved Mission Impossible with the Intellectual Property Office, despite the chain’s attempts to use movies as evidence of its exposure here.
Although the Texas-headquartered company doesn’t have any stores in New Zealand, it
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499).