Xero makes a special alteration to rival's billboard
Rod Drury posted a followup tweet to show it was a real jape.
After rival MYOB had a billboard plastered on to Xero's building in Wakefield St, Wellington, it seems Rod Drury ordered a special alteration, tucking an extra letter so the company's initials became "MYOFB."
He tweeted:
Didn’t quite understand the large $$ brand campaign provocatively attached to one of our @Xero buildings pic.twitter.com/6e06mrmeTN
— Rod Drury (@roddrury) May 22, 2017
The most family-friendly definition of MYOFB is "Mind your own freaking business."
Some on social media thought the clip might be Photoshopped special effects but Mr Drury posted a followup tweet to show it was a real jape:
@nzben @Xero May have a line of bags available soon pic.twitter.com/kugZByPudf
— Rod Drury (@roddrury) May 22, 2017
However, he also left the door ajar to a high-tech fabrication, refusing to say when the apparent prank took place, offering only "a windless day is the best."
Approached for comment, MYOB public affairs manager Conor Roberts responded, "We appreciate the free publicity and support launching our new brand. We’re happy to talk to customers about how they can Mind Your Own Financial Business with MYOB."
He adds: "You might have noticed MYOB is competing much more aggressively with Xero now. It is being recognised by market watchers.
"For instance, Goldman Sachs points out it expects MYOB to hold more than 50% revenue market share in ANZ as the market matures, with cloud accounting reaching 80% in five years from 25% currently.
"We’d expect the competition to be a little worried that MYOB is right in the game. The billboard is a cheeky reminder of that fact."
RELATED VIDEO: Xero's Rod Drury talks about the private sector's goal to boost New Zealand's GDP (Apr 20)
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Xero makes a special alteration to rival's billboard
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