VMob's McDonald's deal rolled out to South Korea
The company's system integrates with customers' smartphones to collect and store data to help retailers target loyalty programmes.
Hot Topic
Hawke’s Bay
VMob Group [NZAX: VML], the NZAX-listed mobile voucher developer, has rolled its global deal with fast-food chain McDonald's into South Korea, adding 400 stores to its targeted voucher system.
The Auckland-based company has already launched its platform with McDonald's chains in the US, Japan, Sweden and Japan, though the terms of the deal are confidential, it said in a statement. VMob's platform is now processing up to 7,500 mobile activities a second, up from 6,800 transactions in May.
The company's system integrates with customers' smartphones to collect and store data to help retailers target loyalty programmes, and has signed deals with convenience store company 7-Eleven and US brewery Anheuser-Busch as well as McDonald's
In February, VMob entered into a global deal with McDonald's giving the firm access to the fast-food chain's 119 markets, including an immediate roll-out in the US.
VMob's shares fell 2.9 percent to 33 cents, and have declined 2.9 percent this year.
(BusinessDesk)
Paul McBeth
Wed, 01 Jul 2015
Wed, 01 Jul 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
VMob's McDonald's deal rolled out to South Korea
49161