Two more nails in Flash's coffin
Google and Amazon moves will hasten the demise of Flash, once so popular for ads and annoying website intros.
September 1 will see two more nails in the coffin of Adobe Flash's — once so popular for ads and website intros.
From that date, Google's Chrome browser will no longer support Flash animations by default (you'll still be able to turn them on in settings, and "central content" like Flash video will still play).
And giant retailer Amazon has also chose the first of next month to stop serving Flash ads on its web site.
Chrome hitting pause on Flash is quite a setback.
Surveys always show varying market share, but yesterday on NBR ONLINE, for example, 34.77% of visitors used Google Chrome. 29.28% used Microsoft Internet Explorer (IE) and 24.27% Apple's Safari. Firefox and odds and sods accounted for the remainder.
Flash has been going out of fashion for some time, with many advertisers (and content creators of all kinds) preferring HTML 5.
Google and Amazon's moves will help hasten its exit.
In Flash's heyday, you could barely visit any website without sitting through a fancy Flash animation (after an inevitable demand to upgrade your Flash plug-in).
The rise of the iPhone and iPad was the beginning of the end for Flash; a feud between Steve Jobs and his opposite number at Adobe meant for a long time Flash wouldn't play at all on Apple's phones or tablets, and remains temperamental on iOS.
The dustbin of history awaits. Good.
September 1 incidentally, is also the date that NBR ONLINE will drastically scale back its ads (HTML5, Flash or otherwise) as it focuses more on a subscriber-funded model.
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