NZ PC market stabilises in second quarter – IDC
Lenovo's entry into consumer market helps pep things up.
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New Zealand PC shipments continued to shrink in the second quarter, independent market researcher IDC says.
However, the dip was just 2.7% against the year-ago quarter, not nearly as bad as the 14.4% drop in the first quarter.
Last year, PC shipments hit a new record in New Zealand in a drive to upgrade hundreds of thousands of Windows XP machines after Microsoft yanked support to offset the broader move to smart devices (and, in fact, tablet shipments fell).
“Increased competition particularly after Lenovo’s entry in the consumer space combined with strong spending in the education and government segments aided the growth of the market,” says senior IDC analyst Arunachalam Muthiah.
Lenovo is the Chinese company that bought IBM's old PC business.
“However, overall end user consumption was down on 2014 levels, partly because of price rises due to a weakened New Zealand dollar but also because many of the refresh deals that would have normally happened in 2015 were brought forward into 2014, following Microsoft’s withdrawal of support for Windows XP."
Microsoft is hoping its new Windows 10 will help pep the PC market.
IDC says low-cost Google Chromebooks should help keep the market buoyant.
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NZ PC market stabilises in second quarter – IDC
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