New marketing boss at APN

Big changes in APN's marketing team have restructured their chief architect out of a job.

The media company - which in New Zealand owns the New Zealand Herald and The Radio Network – has made changes to several management positions in a bid to bring all its marketing teams under one boss.

And the architect of the restructure, chief operating officer Todd McLeay, has left the company after less than a year in the role.

Kursten Shalfoon, who was leading the business development team, has been appointed as chief marketing officer.

Mr Shalfoon joined APN a year ago from Vodafone where he was the general manager of consumer marketing and the general online and new media.

He will now manage APN's business development as well as brand, circulation, product, insights and pricing, and will report directly to APN chief executive Martin Simons.

Today, Mr Shalfoon told NBR ONLINE he had worked with Mr McLeay on the changes, which would help co-ordinate the marketing of all APN's products, before he left.

APN has a 70 core marketing staff and a further 300 across distribution and call centres. Mr Shalfoon says there is no proposal to cut jobs as part of the restructure.

And the new marketing boss says there are no plans to change from advertising agency DraftFCB at this stage.

A replacement for trade marketing manager Stephanie Gray, who left APN for Hewlett Packard, will be announced soon, Mr Shalfoon says.

In other marketing department changes, Sarah Kenny has been promoted to general manager brand and communications, Carin Hercock to general manager of business development and new product development and Brad Glading is the new head of marketing insights.

APN announced before Christmas it expects a 30% profit slump as advertising revenues had declined.

vyoung@nbr.co.nz

Victoria Young
Tue, 22 Jan 2013

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New marketing boss at APN