NBR Radio Media Watch: Paul Henry show
Campbell Gibson and Nevil Gibson discuss the imminent Paul Henry breakfast show in this week's Media Watch.
Hot Topic
Hawke’s Bay
The Paul Henry show is set to launch next Tuesday but how and will it work?
The Paul Henry show has required substantial investment from MediaWorks. It has its own set, a substantial marketing campaign and has high quality staff.
The current audience of MediaWorks’ morning radio and TV offerings are low so the Paul Henry show will probably try to shave some audience share off TV One and Newstalk ZB.
But advertisers don’t see this as a benefit. They would rather the show build the overall breakfast audience.
Campbell Gibson
Fri, 03 Apr 2015
Fri, 03 Apr 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
NBR Radio Media Watch: Paul Henry show
46598