MediaWorks merges newsrooms, reshapes business structure
The major strategic reorganisation poises the company for future growth, says CEO Mark Weldon.
See also: Bain Capital debt unit outed as new MediaWorks shareholder
MediaWorks is combining its TV, radio and digital operations, the media company announced yesterday.
The integrated news staff of more than 200 will be led by Mark Jennings, who takes up the new role of group head of news.
“This is a major strategic reorganisation that puts MediaWorks (MWL) in an excellent position for future growth, with an executive team characterised by its fresh thinking and technology, content and customer savvy,” group chief executive Mark Weldon said in a statement.
MediaWorks’ previously separate interactive division has also been folded into the wider company, a move Mr Weldon says “places our digital strategy at the heart of every part of MWL and is key to creating an organisation that better serves advertisers and audiences.”
The restructure follows the appointment of three new group executives:
- Liz Fraser was promoted to group head of revenue, responsible for sales and integration teams across TV, radio and digital;
- Andrew Szusterman was named group entertainment content director, with oversight of content strategy across all platforms;and
- Tom Cotter joined the company as chief information and product officer, responsible for delivery and design of all IT and IT-related products.
As a result of this reorganisation, both chief executive television Paul Maher and chief executive interactive Siobhan McKenna are leaving MediaWorks.
MediaWorks owns and operates TV3 and FOUR, radio stations including The Edge, The Rock, More, George, Mai, The Breeze and RadioLIVE , a number of websites and mobile and tablet apps.
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MediaWorks merges newsrooms, reshapes business structure
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