MediaWorks has appointed Liz Fraser to the newly created role of group head of revenue, which provides a single interface for customers across MediaWorks’ range of assets.
Ms Fraser, who has been director of sales and marketing for TV since late October 2012, is now charged with growing the media networks’ revenue, her first group role.
“We have unparalleled reach, touching 3.8 million New Zealanders across our many TV, radio and digital platforms,” says recently appointed MediaWorks chief executive Mark Weldon. “Having a single leader with the ability to work across those assets, and interface with our major agency and direct clients will generate increased value for our customers, and for MediaWorks.”
Ms Fraser takes up her new responsibilities immediately, while also continuing to manage the TV sales and integration teams.
Campbell Gibson
Fri, 03 Oct 2014
Fri, 03 Oct 2014
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MediaWorks creates new group revenue role
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