Media Matters: Radio survey redesign, cost-cutting costs jobs, and egregious elephants
More accurate radio ratings likely; more Fairfax workers shed; and introducing Clickbait Corner. With special audio feature.
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Hawke’s Bay
A significant bit of media news during the past week is the announcement of changes to the way radio surveys are approached.
Previously they had been twice-yearly affairs that ran for six weeks and featured cash giveaways and other large promotions to entice listeners, which would almost certainly have skewed the results.
This year’s radio survey, however, will roll across a 36-week period, increasing to 40 weeks next year, and will be conducted by European research company GfK.
If only there were similar improvements being made to the way television audiences are measured.
There’s been more news of Fairfax cutting further jobs in New Zealand, with “approximately 70 fulltime equivalent staff” expected to be made redundant as a result of their work being outsourced. The announcement is particularly interesting in the context of a story in The Australian this week regarding Fairfax Australia’s cost-cutting strategy.
Finally, the launch of a new, semi-regular feature, Clickbait Corner, in which an article that exists only to draw eyeballs is named and shamed (listeners and readers are encouraged to send in their picks). This week’s egregious example is the NZ Herald’s ‘Unlucky-in-love elephant goes on rampage.’
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Thu, 18 Feb 2016
Thu, 18 Feb 2016
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Media Matters: Radio survey redesign, cost-cutting costs jobs, and egregious elephants
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