McDonald’s serves singing burgers
The unique Big Mac packaging was designed and made specifically for this initiative.
Hot Topic
DEALMAKERS
Macca’s fans got a big surprise last Tuesday when they opened their Big Mac burger boxes.
Customers at McDonald’s Lunn Ave, in Mt Wellington, Auckland, became the first in the world to have the iconic burger give quirky comments, sing songs and make funny sound effects.
The event was part of a global initiative by McDonald’s, known as “imlovinit24,” which saw 24 gifts of joy, over 24 hours, on March 24, in 24 cities around the world.
McDonald’s says “imlovinit24” aims to bring the world together virtually, “illustrating what the brand does every day – serving joy to millions of people.”
Australia kicked off the initiative, the first of its type for McDonald’s, with a giant “Playland style” ball pit shaped like a cup of coffee in Sydney, giving away a free morning coffee to all participants.
As the day rolled on fun and creative ideas came to life around the world, such as a pajama party in Italy.
The worldwide initiative ended in the US with a free concert from global R&B singer Ne-Yo, who sang a “Lovin‘” anthem composed of crowd-sourced lyrics from fans.
The unique Big Mac packaging was designed and made specifically for this initiative, including a bespoke sound device and a range of audio effects.
McDonald’s New Zealand marketing director Chris Brown says, “We thought this would be a fun way to surprise and delight our customers and bring a little bit of joy to their day and add to their McDonald’s experience.”
NBR Food Industry Week
Thu, 02 Apr 2015
Thu, 02 Apr 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
McDonald’s serves singing burgers
46478