In its heartland, Nokia's smartphone share tumbles
New market share figures from Europe.
New market share figures from Europe.
Click to zoom. RIM = BlackBerry; Google = Android; Symbian = Nokia.
NBR's run a a string of stories on how Google Android phones are now outselling iPhone and BlackBerry in the US (though Apple and RIM still have a handy lead in terms of installed base).
Insultingly, for Nokia, its handset sales and installed smartphone base are simply left out of surveys by the likes of Nielsen - even though it has multiple models, whose push email, turn-by-turn mapping and hardware mod-cons put them firmly in the smartphone categroy.
And certainly, when Gen-i recently said 36% of its mobile phone sales were smartphones, it was including Nokia N and E series phones.
So it's good to see Comscore's latest installed base survey includes Nokia's Symbian OS and Microsoft's Windows Mobile and Windows Phone sofware (Nokia and Microsoft are, of couse, now engaged). This provides a more accurate view of the smartphone market (Comscore bases its figures on the mobile OS used by people who visit websites it surveys en masse).
That's the good news for Nokia.
The bad: the Finnish phone maker's Sybian software is cratering (Nokia now owns Symbian outright; the OS is also used on a few models made by other traditional phone makers).
It's share fell from 63% in December 2009 to 47.8 percent in December 2010, with Android consuming most of the lost market share.