Heineken raises pub quiz stakes
Pub quizzes are going upmarket with a new Heineken beer promotion offering tickets to the Rugby World Cup final as the lure.
Pub quizzes are going upmarket with a new Heineken beer promotion offering tickets to the Rugby World Cup final as the lure.
The Heineken Trivia Series will run on Tuesday nights from May 3 to June 7 in 130 bars from Whangarei to Invercargill.
Teams of four will compete and each member of the winning team will receive a full cup final hospitality package at Eden Park, including return flights to Auckland and accommodation.
Each team will score points over six rounds with a grand final taking place in Auckland on Saturday, August 6.
Five teams – one each from the upper North Island, lower North Island and South Island plus the two next best performers – will compete in the final.
Heineken marketing manager Luke Rive says the quiz questions will be a mixture of Rugby World Cup trivia and Rugby World Cup general knowledge.
A $100 Heineken bar tab will be available every week at each participating bar for the winning team as well as spot prizes of Rugby World Cup 2011 Heineken gear.
Sky Sport’s authority on rugby, Scotty Stevenson, will front the Heineken Trivia Series on television screens at each bar.
Registrations close on May 3 at www.heineken.co.nz, which also has a full list of participating outlets and locations.
NBR staff
Fri, 08 Apr 2011
Fri, 08 Apr 2011
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Heineken raises pub quiz stakes
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