Media network appoints new head of product and technology.
GroupM NZ head of product and technology Manjit Singh.
GroupM New Zealand has appointed Manjit Singh as head of product and technology, as the media network expands its tech capabilities and builds its future technology roadmap to deliver better advertising experiences for clients.
His core focus is on accelerating GroupM’s product, technology, and data and identity solutions, including addressable media and commerce. He will work closely with GroupM agencies Mindshare, Wavemaker, and newly formed EssenceMediacom, to combine local and global capabilities to solve clients’ business challenges.
Singh has more than a decade of experience in digital roles at both holding groups and independent agencies. His expertise spans across the media ecosystem, from media strategy, audience segmentation, ad operations, performance optimisation, analytics, data and automation, all with a focus on commercial outcomes and driving ROI for clients.
He has worked on some of the biggest local and global accounts including FMCG, Retail, Finance, Tech and Entertainment brands.
Singh said: “As digital advertising evolves into precision marketing, fuelled by data, tech and analytics, it is vital that media agencies provide innovative solutions to our clients to boost their brand and offering in the digital space … I’m excited to join GroupM and explore the ways we can utilise technology to add more value for our clients.”
GroupM New Zealand CEO Chris Riley said: “Manjit is just exceptional talent. It’s rare to meet someone with such a strong blend of skills covering comms, strategy, commercial and technology. He and Christophe are going to make a powerful.”
Singh joins from Foresight Digital, where he was head of digital, and replaces Nick Henderson. His appointment is immediate, and he will report to Christophe Spencer, who was recently appointed GroupM chief digital officer.
This is supplied content and not commissioned or paid for by NBR.
