Eggs re-assert role at breakfast table

The egg industry wants to increase breakfast-time consumption after a Horizon Research survey found a startling 376,000 New Zealand adults skipped early morning eating during the work-day week.

And two-thirds of those who do have breakfast spend less than 10 minutes preparing and eating it.

Among school-age children, the Breakfast Eaters Programme found more than 100,000 (aged 5-14 years) don’t have breakfast at least one day a week and 36,000 children (18% of the age group) never have breakfast at home on a school day.

The industry’s campaign, “You can’t beat eggs for breakfast,” emphasises the sugar-, gluten- and carb-free nature of eggs as a protein-rich, versatile and affordable whole food.

“Eggs are ideal choice for breakfast to set you up for the day and whatever lies ahead,” says New Zealand Nutrition Foundation dietitian Sarah Hanrahan. “We’re often told that breakfast is the most important meal of the day – and for good reason.

“Eating breakfast kick starts your metabolism and has a positive impact on hunger suppression. Choosing eggs as your first meal of the day will keep you fuller for longer, give you sustained energy throughout the morning and improve concentration and performance all round.”

To achieve this aim, the egg industry is offering a range of quick and easy recipe ideas and videos on its website, www.eggs.org.nz.

They include short videos on preparing eggs for breakfast, whether scrambled, fried, boiled or poached.

Recipes include super-fast egg in a cup, microwave scrambled eggs, microwave eggs on toast and eggy crumpets.

NBR Food Industry Week
Thu, 02 Apr 2015

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Eggs re-assert role at breakfast table

Breakfast in schools: it just doesn't work

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