Clemenger Group dominates direct marketing awards
Clemenger Group's investment in justONE pays off.
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Hawke’s Bay
Agencies from the Clemenger Group dominated the NZ Direct Marketing Awards last night, with justONE taking out the top prize but Colenso BBDO/Proximity winning more gold medals.
The glitz and glam event at the Langham, run by the Marketing Association, was the first of ad land’s award season. The alcohol flowed freely while MC Michele A’Court fought to keep the restless audience under control with insistent shh-ing.
justONE, which was merged with .99 last year after being acquired by the Clemenger network, won the Grand Prix for its work with Foodstuffs to launch the New World Clubcard.
Judges praised the campaign for partnering with Air New Zealand and Loyalty New Zealand to ensure their support with databases, technical co-ordination and marketing co-operation.
The justONE and .99 duo picked up a further three golds, two silvers and six bronzes.
However, celebrations were louder from other Clemenger Group tables – Colenso BBDO/Proximity scooped 11 golds for clients Volkswagen, Mars (Pedigree) and Burger King.
Meanwhile, the Nexus Supreme Award went to AA Insurance and its agency Twenty for “AA Insurance In It For Life,” which picked up another three Nexus Awards and a bronze in the financial services category.
Direct Marketer of the Year was awarded to Foodstuffs head of consumer marketing Emily Blumenthal for her work on the Fly Buys programme as well as changing how the supermarket chain used data.
The Keith Norris Direct Marketing Organisation of the Year Award went to Westpac for its Symphony engine, which manages branch conversations, ATM interactions and app sessions.
See photos of the event here.
Winners by agency:
Campbell Gibson
Fri, 27 Feb 2015
Fri, 27 Feb 2015
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Clemenger Group dominates direct marketing awards
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