Car Torque: BMW launches upwardly mobile technology

BMW New Zealand is claiming the technology high ground in the premium segment with the introduction of a complete suite of ConnectedDrive services for virtually every model in its current range.

The ConnectedDrive brand has been appearing on BMW vehicles for some time now but to date it has related mainly to driver-assistance features such as adaptive cruise control and automatic braking.

The next level for ConnectedDrive brings access to a cellular phone network, which makes the car a portal for a wide variety of services and applications. All current model BMWs apart from the X1 and Z4 (their older architecture is not compatible with ConnectDrive) now have a SIM card embedded in them at the factory, as part of global alliance between BMW Group and Vodafone.

The SIM connects the car to the Vodafone network in New Zealand and facilitates M2M-based (Machine to Machine) services including a 24-hour connection to a concierge call centre, which allows drivers to get information about services and locations sent directly to the car’s satellite navigation system. The call centre for New Zealand is located in the Philippinnes.

BMW signed with Vodafone Group in 2012. There are now more than 17.5 million BMW vehicles running ConnectedDrive services through the cellular provider, over 27 different global networks.

ConnectedDrive also provides an internet connection for information services, teleservice functionality that allows the car to send service information directly to a dealership and automatic emergency calling in the event of an accident. Users can also manually make an SOS call from inside the car.

The SIM card in the car handles data for all of the above, which is covered for three years with a new BMW.

The system also integrates with a smartphone application, which allows you to send location information or business details directly to the car from your phone, use your mobile as a remote to unlock the car or sound the horn, and check social media or use Internet radio in-car on the iDrive screen.

Beyond the three-year period, ConnectedDrive services can be renewed as required. Emergency call and teleservice features remain active for the life of the car. Services and apps will cost $600 for a three-year subscription, with another $400 for the concierge connection. Internet adds $150 per year.