Belgian-made Anzac chocolates benefit RSA
A donation from every box sold of Flanders Field Selection will go to the RSA.
The Returned Services Association has given its official approval and insignia to a special edition of Belgian chocolates to mark the Anzac Day centennial.
A donation from every box sold of Flanders Field Selection will go to the RSA.
The chocolates are made by Vandenbulcke, which has had its manufacturing plant close to the fields of Flanders and Passchendaele since 1949.
Sales and marketing manager Troy Culpitt, of William Aitken & Co, says the company has imported Vandenbulcke’s seashell chocolates every Christmas.
“Last time I was over in Belgium I told them we could be interested in some of their popular mint-filled Tommy Helmet milk chocolates for the New Zealand market but we needed to get the RSA’s permission and support first,” Mr Culpitt says.
“Our company was very much been shaped by the influences of war. Founder William Aitken served in World War I and established the importing company during World War II.
“He could see the lack of food availability for Europeans migrating here, as well as a general growing awareness and appreciation of European food from the likes of returning soldiers.”
The Tommy Helmet or Tin Helmet is a well-recognised symbol of World War I. The infamous October 12, 1917, Battle of Passchendaele is retold on the back of each chocolate box.
They will be sold in New World, Pak’nSave and Four Square stores nationwide for $6.99, with 50c going to the RSA.
NBR Food Industry Week
Fri, 10 Apr 2015
Fri, 10 Apr 2015
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Belgian-made Anzac chocolates benefit RSA
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