Beer campaign is one for the ladies
A new campaign for low-carb beer focuses on its benefit to women.
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Hawke’s Bay
DB Breweries has launched a new campaign for its low-carb beer Export 33 that focuses on its benefit to women.
The TV spot features a Latino pianist, who reminds consumers that when men drink Export 33 they are doing it for their women.
The ad features galloping horses, white sandy beaches, couples embracing in fields and extensive use of soft focus lenses. The ad was created by agency Colenso BBDO.
The campaign shows how men are self-sacrificing when they drink the low-carb Export 33.
DB Export marketing manager Julia Imlah says the campaign is about having fun by getting women to support their men drinking Export 33.
“Simply put, he gets a great tasting low-carb beer and she gets a tastier man,” Ms Imlah says.
Colenso BBDO says the campaign is a great opportunity to have some fun with the brand.
“This campaign continues the DB Export cause first started by Morton Coutts in the 1950s to let nothing come between a man and a great beer.”
Export 33 was awarded the best low carbohydrate beer in New Zealand at the BrewNZ Awards. It also became the first and only New Zealand low-carb beer to win a gold medal at the Monde Selection awards in Belgium.
Victoria Young
Thu, 02 May 2013
Thu, 02 May 2013
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Beer campaign is one for the ladies
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