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When big data meets big tyres

Small Business Series: Carter’s 35-year-old family business develops world-first technology.

If a business knew it could use technology to stay ahead of competitors, but initially that technology would lower its turnover: what should it do?

This was the conundrum faced by Carter’s Tyre Service last year.

Every day, hundreds of trucks on New Zealand roads are driving on tyres that

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Contact the Writer: nicola@nbr.co.nz
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When big data meets big tyres
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