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BossBabe’s skincare brand expands abroad

Edna Swart’s Ed&I business has launched into the US.

WATCH: Ed&I co-founder Edna Swart speaks with Kate McVicar.

Kate McVicar Mon, 20 Jan 2025

“There’s a misconception that people think I’m a celebrity or an influencer,” Edna Swart tells NBR from her central Auckland office.

The co-founder and majority owner of Ed&I (also known as Ed&I Body) says she has built a profitable, seven-figure business that has expanded internationally,

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Kate McVicar Mon, 20 Jan 2025
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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BossBabe’s skincare brand expands abroad
Your Business,
107436
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