A brand is a philosophy not a logo
Craig Jackson says brand should spill into all aspects of your company.
Asa Andersen
Fri, 26 Jul 2019
For Craig Jackson - founder and owner of ice block company Dr Feelgood – branding is everything.
“Feelgood isn’t just a name, it should be the outcome of everything we do," Jackson says.
Before freezing a single ice block, the 55-year-old shot television commercials, but after 25
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Asa Andersen
Fri, 26 Jul 2019
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