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Hot Topic EARNINGS
Underarm
5 mins to read

Old media struggles to find the new ‘rivers of gold’

ANALYSIS: Nine Entertainment owns some of the Australia's most famous mastheads, but owning legacy media is no guarantee of success in the digital age.

WATCH: NBR senior journalist Lachlan Colquhoun speaks with Simon Shepherd.

In Underarm’s early career in the media, mastheads were published in delightfully grubby newsprint and journalists’ jobs were funded by classified and display advertising.

Back then, the Saturday paper was as thick as that other almost extinct item, the phone book, and one of the main sections

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Lachlan Colquhoun Wed, 05 Mar 2025
Contact the Writer: lachlan@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Old media struggles to find the new ‘rivers of gold’
Underarm,
108114
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