New elements, including ASX data, to make subscribers' experience better.
The National Business Review has launched its new website, with a modern design and new elements to give a better user experience for its member subscribers.
The website, which has been months in the making, has migrated to a new platform which allows the team to better highlight breaking stories and in-depth features.
NBR has a new agreement with the ASX for share price data and company announcements, so subscribers will be able to toggle between this sharemarket’s information and NZX data on the site. Ticker codes allow readers to see realtime share price information on listed companies.
The design includes new ways of displaying stories and presenting graphics, and an option to save articles to read later.
The new My Account options.
Readers can also edit their comments made on stories, with the comment going back for editorial team approval.
The new platform also sets the foundation for a better mobile experience, with an app to launch next month.
The website was designed by Auckland-based web developer Nero Motion.
“The catalyst for change of platform was that four years ago a $500,000 job was done by an unnamed developer that flopped,” NBR publisher Todd Scott said.
“This time round, it was led by NBR’s chief technology officer Michael Bach and the amazing team at Nero Motion, led by Alessandro Benintende and Dwayne Williams. The result is a website for members, like SpaceX is to astronauts.”
Bach said Nero had “worked tirelessly” to bring NBR’s vision of an efficient and practical platform to life, which streamlines the way journalists, editors and customer service staff work.
“Our subscribers deserve the best possible news experience, so the new NBR improves the way people find and engage with our content."
