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Tech & Innovation
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Kiwi AI startup Yabble sold to YouGov for £4.5m-plus

Company will remain based in New Zealand but benefit from London-listed multi-national research firm's comprehensive datasets.

Yabble co-founders Kathryn Topp and Rachel O’Shea.

Will Mace Wed, 07 Aug 2024

Kiwi artificial intelligence startup Yabble has been sold to London AIM-listed market research company YouGov for an initial cash consideration of £4.5 million ($9.5m) and a three-year earn-out based on hitting revenue targets.

Yabble will continue as its own brand and business under the

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Will Mace Wed, 07 Aug 2024
Contact the Writer: william@nbr.co.nz
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Kiwi AI startup Yabble sold to YouGov for £4.5m-plus
Tech & Innovation,
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