Google reverses decision to rid Chrome of third-party cookies
Continuation of ‘opt-out’ process means advertisers will still be able to track the majority of Chrome’s users.
Google has done a U-turn on switching off default third-party cookies.
Google has effectively reversed its decision to “deprecate” the use of third party cookies which serve as the bedrock for targeted advertising across the internet.
The global advertising behemoth built a critical part of its advertising empire on the back of such cookies, but since 2020 it has
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