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Hot Topic Infrastructure
Tech & Innovation
3 mins to read

Google reverses decision to rid Chrome of third-party cookies

Continuation of ‘opt-out’ process means advertisers will still be able to track the majority of Chrome’s users.

Google has done a U-turn on switching off default third-party cookies.

Will Mace Wed, 24 Jul 2024

Google has effectively reversed its decision to “deprecate” the use of third party cookies which serve as the bedrock for targeted advertising across the internet.

The global advertising behemoth built a critical part of its advertising empire on the back of such cookies, but since 2020 it has

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Will Mace Wed, 24 Jul 2024
Contact the Writer: william@nbr.co.nz
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Google reverses decision to rid Chrome of third-party cookies
Tech & Innovation,
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