Executives either don’t know or don’t care about ‘dark data’
Many are content with not knowing about data, even if it means they won't be promoted again.
Fri, 03 May 2019
Businesses are ignoring potentially valuable data and either don’t have the resources to take advantage of it or senior executives just don’t care, according to new research.
Although leaders see the value of using data, more than half (55%) of an organisation’s total data is
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