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Tech & Innovation
8 mins to read

Art vs design and the $5.3m Creative NZ contract

The recipient of a lucrative Covid contract to develop a digital arts agency had no experience and was more focused on NFTs, artists claim.

'Fam Pass' is an NFT scheme promoted by We Are Indigo co-owner Pat MacFie.

Maria Slade Thu, 16 Nov 2023
Key points
  • What's at stake: Business advisory firm We Are Indigo had no experience in commissioning and developing arts projects when it gained $5.3m to set up a digital arts agency, artists claim.
  • Background: Indigo won the lucrative Covid recovery contract amid another government funding row, and seemed more focused on promoting NFTs, according to specialists who tried to advise them.
  • Main players: We Are Indigo, Toi Hourua, Creative New Zealand, Joff Rae, June McCabe.

Non-fungible tokens (NFTs) are an elusive concept, and the artistic merit of the technology is more ethereal still.

In Ant Smith’s view, an image of a cartoon-type character recorded on a blockchain is not art.

The composer and sound designer known in the business as Antsmif claims a glittering

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Contact the Writer: maria@nbr.co.nz
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Key points
  • What's at stake: Business advisory firm We Are Indigo had no experience in commissioning and developing arts projects when it gained $5.3m to set up a digital arts agency, artists claim.
  • Background: Indigo won the lucrative Covid recovery contract amid another government funding row, and seemed more focused on promoting NFTs, according to specialists who tried to advise them.
  • Main players: We Are Indigo, Toi Hourua, Creative New Zealand, Joff Rae, June McCabe.
Art vs design and the $5.3m Creative NZ contract
Tech & Innovation,
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