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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
Tech & Innovation
4 mins to read

AI hunts out illegal trademark use

Buy NZ Made commissioned the Logo Hunter tool after an increase in illegal use of its trademark.

Geraden Cann Tue, 08 Dec 2020

A new AI-powered search tool has been developed to flag when a company or organisation’s trademarks is being used without permission.

Logo Hunter was developed by licensing organisation Buy NZ Made and Wellington-based software developer Arcanum.

The tool uses an automated search to show

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Contact the Writer: geraden@nbr.co.nz
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AI hunts out illegal trademark use
Tech & Innovation,
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