Steve Cochran joins S&S after 22 years at rival Colenso.
Saatchi & Saatchi New Zealand has appointed Steve Cochran as its new chief creative officer.
Cochran joins the agency this month after 22 years at Colenso, most recently in the position of executive creative director, where he played a significant role in helping to establish its culture and worldwide reputation. Some of the most significant accolades he contributed to include: being Agency of the Year at the Axis Awards for six of the past 10 years; Campaign Brief’s Agency of the Decade in 2010 and No 1 in ‘Contagious Pioneers’ world rankings twice in the past four years.
During his career, Cochran has personally collected numerous awards at global shows including One Show, D&AD, Cannes Lions, The Caples, London International, Echo Awards, and Spikes. He has been equally awarded at local awards, including Award, Axis, The Effies, The Best Awards, and NZ Direct Marketing Awards. He has served on numerous juries, including Cannes Lions.
Cochran has worked across multiple categories on iconic New Zealand brands. Global brands have included Mars, VW, Visa, Samsung, and Burger King.
Saatchi & Saatchi managing director Paul Wilson said: “Steve ... is a world-class creative leader with an impressive and consistent track record of success. Not only that but he is an awesome human. I know he will have a significant impact on the agency and across our portfolio of clients.”
Cochran said, on his appointment, “I remember as a hopeful junior copywriter showing my book at Saatchi & Saatchi and being told to come back to when I had more experience. Seems, some 25 years on, I’ve finally done it.
“Right now, as the world resets, changes and adapts to new ways of doing things, the opportunity to join Saatchi & Saatchi and be part of writing their next chapter was one too good to miss.”
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