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Fruit snack-maker squeezed by supply chain, but future looks sweet

Small Business Series: Hawke’s Bay-based Nibblish has horticultural heavyweights on board.

Fruit snack newcomer Nibblish was already struggling to keep up with customer demand when the pandemic hit, snarling up supply chains.

The Havelock-North based family business makes bake-dried fruit snacks using sustainably produced fruit from around the globe.

Founded in spring 2018, by

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Fruit snack-maker squeezed by supply chain, but future looks sweet
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