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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
Comings & Goings
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CarbonCrop announces new CEO to drive growth

Timely chief revenue officer Jo Blundell appointed.

Mon, 18 Apr 2022

CarbonCrop has appointed Jo Blundell as chief executive to drive its ambitious growth strategy. 

The New Zealand Artificial Intelligence (AI) startup works to make carbon credits accessible to landholders across Aotearoa New Zealand and globally, delivering free eligibility assessments underpinned by AI-enabled technology. 

Blundell brings with her a wealth of experience scaling technology businesses, including as chief revenue officer at the recently acquired SaaS software provider, Timely.  

“CarbonCrop is a purpose-led business with an impressive technology solution bringing a greater level of integrity to carbon credit assessments. I’m excited to lead a team focused on accelerating climate resilience, biodiversity regeneration, and improving land-use economics,’ she said. 

Following a $1.5 million seed capital raise in 2020, led by WNT Ventures, CarbonCrop recently raised an additional $1.9m ahead of plans to raise Series A funding later this year. The funding round was again led by WNT Ventures Fund 3, and supported by the Impact Enterprise Fund, K1W1, and Icehouse Ventures Climate Fund. 

Launched in June last year, CarbonCrop has grown rapidly and assessed over 400,000 hectares of land across New Zealand. It’s on track to deliver more than $15m in carbon credits to landholders in 2023. 

Current chief executive and co-founder Nick Butcher will be stepping into the role of chief technology officer. 


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CarbonCrop announces new CEO to drive growth
Comings & Goings,
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