Shoeshine: Fonterra’s Chinese partner Beingmate diversifies into insurance, but why?

Amid another round of news articles describing ugly financial losses at Fonterra's Chinese business partner Beingmate, a new question has emerged.

Shoeshine
Fri, 10 Mar 2017

Amid another round of news articles describing ugly financial losses at Fonterra’s Chinese business partner Beingmate, a new question has emerged.

Why is Beingmate investing in an insurance program when it is making such hefty losses? And what is the strategic relevance?

Fonterra

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