Any Kiwi of a certain age can probably still recall the jaunty Bic jingle from last century.
Shoeshine Thu, 06 Apr 2017
Any Kiwi of a certain age can probably still recall the jaunty Bic jingle from last century.
Bic’s jingle was cheesy but effective — popular entertainers Sir Howard Morrison and Ray Woolf literally sang the company’s praises, noting that “the Bic things in life cost so little.”
Three decades
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