What’s at stake: The Paris Olympics are mere days away but it’s taken a lot of hard work from marketers – not just athletes – to get us there.
Background: Commercial sponsorship of New Zealand athletes and teams is vital if we are to remain competitive on the global stage.
Main players: NZOC, IOC, Cultivate Sports agency, Villa Maria, My Food Bag, Sharon Van Gulik.
Reaching the highest levels of high performance sport takes passion, dedication, skill and, of course, money.
An athlete may possess all the will and skill in the world but without adequate financial backing to keep them out of the coal mines, maintaining the kind of lifestyle that allows them to
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